As such, many brands are now facing increasing media pressure to move away from plastic packaging and explore what consumers believe are more environmentally friendly options.īut is shunning plastic packaging really the answer? Nowadays, issues with plastic packaging recycling and disposal have meant that images of whales wrapped in fishing nets, sea turtles tangled in plastic bags, or remote islands littered with plastic scrap are only too familiar. Fast forward to the present day, however, and consumer perceptions of plastics and their usage are not as positive. The benefits of plastic packaging were endless. In the 1940s, when plastic packaging first made its way onto supermarket shelves, it was touted for its many wonderful benefits – lightweight, cheap, and with excellent barrier properties, plastic enabled food to be processed, packed, and transported with ease, increasing the variety of products available for the general population. If you are in the process of rethinking your product packaging’s design and lifecycle, we hope you find this information useful, and, as an industry leader in the field of coding and marking, we would be happy to help you to minimize some of the risks involved in designing for sustainability. So, to follow on from our previous post on the sustainability characteristics of metal cans, in this article, we talk with Brian Lodge, Design Manager at Berry Global, about designing for sustainability, including the effective use of plastics. This, however, dismisses the many advantages of plastic packaging and ignores the fact that with the right material selection, design, and end-of-life approach plastic can be one of the most environmentally friendly materials used in packaging.Īt Domino, we understand that there are certain risks involved in changing how a product is packaged and that for many manufacturers, plastic is the only viable packaging solution, from both a practical and environmental perspective.
Consumer demand for environmentally friendly products and packaging is on the rise and has become characterized as ‘the war on plastic’.
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